LISTEN TO THE EPISODE:

If your brand isn’t connecting like you thought it would, here’s a tough-love truth: it might be because you’re chasing “cute” when you should be focused on consistent.

This is something I learned way back in my real estate days—before Podcast(H)er, before my million dollar breakthroughs, before I was teaching entrepreneurs how to scale their impact. Back then, I was just a realtor trying to figure out how to stand out in a sea of sameness. I didn’t cold call. I didn’t do flashy ads. I just wanted my marketing to actually work.

The Postcard Experiment That Changed Everything

Here’s what I tried: sending branded postcards every 21 days to specific neighborhoods I wanted to work in. Not once a month, not whenever I remembered. Every. 21. Days.

One neighborhood got beautiful, curated recipe postcards. Pinterest-worthy. The kind you might stick on your fridge. The others? They got the same “boring” branded postcard over and over—same design, same format, just updated with new listings or sales when we had them.

Guess which one got results?

When I switched the recipe neighborhood to the consistent branding model, engagement jumped 62%. That’s not just impressive—it’s telling. People didn’t connect with “cute.” They remembered consistent.

Your Voice Is Your Brand

Fast forward to podcasting. I thought I had a good handle on my brand voice—I even assumed I said “y’all” all the time. (Southern girl here, it made sense.) But when I dropped a few episode transcripts into ChatGPT and had it analyze my language? Turns out I say “you guys” more than anything else. Like... a lot.

That was a game changer. Because if I’m calling you “you guys” on air, but my emails say “hey friend” and my show notes say “girlboss,” we’ve got a brand identity problem. The fix? We updated everything—from our copy to our customer service replies—to reflect how I actually speak.

It’s the Little Things That Build Trust

Think about the podcast hosts or creators you love. Chances are, they have a phrase or tone that feels like them. One of my friends says “beautiful” so often that I know instantly when I’m reading or hearing something from her. Another uses “love” in every message, and it’s totally on brand.

These small cues—how you greet your audience, the emojis you use, whether you curse or don’t—are the glue that hold your brand voice together. And more importantly, they build trust. Your audience starts to feel like they know you.

And trust is everything.

Consistency Builds Connection

Branding isn’t just about fonts and logos. Those matter, sure—but they’re just the wrapping paper. What really sticks is the experience people have with you again and again. When they hear your voice. See your colors. Read your words. It should all feel like the same person, every time.

And if it doesn’t? That’s where you lose the sale. The listener. The trust.

So if you're feeling that disconnect between who you are offline and what shows up in your brand materials, it’s time to close that gap.

Want to Dig Deeper?

I created an 11-page Brand Voice Guide to help you uncover how you naturally speak and how to thread that voice through everything you create. It even includes the exact AI prompt I used to analyze my own transcripts.

Just DM 205 to @joannebolt or @milliondollarbreakthrough and I’ll send it straight to your inbox.

No fluff. Just tools to help you start showing up more like you—consistently.