Listen to the episode:

If your business has plateaued, it’s not because you need to work harder.
It’s because you’re still relying on organic reach to scale a company that’s outgrown it.

Let’s get one thing straight:

Paid ads aren’t a luxury. They’re a leadership decision.

At a certain level—especially when you’re scaling from six to seven figures—visibility isn’t optional. It’s oxygen.

And yet, too many women keep trying to out-content a bottleneck that’s really just a lack of new eyes on the offer.

The Problem Isn’t Ads. It’s Alignment.

Spending thousands on Facebook ads while your audience is on LinkedIn?
That’s not a platform problem. It’s a strategy gap.

If your ideal buyer isn’t scrolling Instagram, stop trying to force conversions where your people don’t live.
Your job is not to be everywhere.

Your job is to know exactly where your people are—and show up there with intention.

Because when you place the right message in front of the right audience on the right platform… revenue becomes predictable.

Want to Make Ads Work?

Do this first:

• Get crystal clear on who you serve
• Audit where they’re already hanging out
• Make sure your funnel is built to convert—before you pay to drive traffic

Ads don’t fix a broken funnel. They amplify it.

That’s why throwing money at a traffic problem without a strategy underneath it is just expensive guessing.

Here’s What Smart CEOs Do Differently

They don’t ask, “Should I run ads?”
They ask, “Is my system ready to receive new traffic?”

Because once your sales funnel is dialed in, your only real job is to build the list.

Everything else becomes rinse and repeat.

So stop asking if ads are the right move.
Start asking if you’re ready to scale with strategy.

When your systems are ready, your next level doesn’t require more hustle.
Just more eyeballs.